Founded in 1985 as an independent research firm, Smith Travel Research (STR) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry.

Appraisers, consultants, convention & visitors bureaus, investors, lenders, management companies and other lodging industry analysts rely on STR for key lodging industry statistics. With the most comprehensive database of hotel performance information ever compiled, STR has developed a variety of products and services to meet the needs of industry leaders.

As a member of the Texas Hotel & Lodging Association, you are entitled to discounts on various STR reports and products.

TH&LA Member Discounts

Contacts
Vail Ross	vail@smithtravelresearch.com	615.824.8664 ext.368
Charles Snyder	charles@smithtravelresearch.com	615.824.8664 ext.305
Lindsay Culbreath	lindsay@smithtravelresearch.com	615.824.8664 ext.317

Please say that you are a member of the Texas Hotel & Lodging Association.

Source Strategies, Inc. maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels. More important, Source is the only provider of hotel-by-hotel data. We also provide trends and projections for the period of 1980 to the present. Lastly, Source data is based on the Texas Comptroller tax files, which in our opinion, makes it far more accurate and complete than voluntary samples.

Since 1988, Source has been under contract to the Office of the Governor, Economic Development and Tourism to supply its hotel research data and analysis.

Services detailed at www.sourcestrategies.org and include:

• The Texas Hotel Performance Factbook, puts each and every hotel and motels Revenue and Occupancy Numbers on your desk, hotel-by-hotel, and compared to last year, then summarized by zip-code, by city and by metro area. Books are available with 3 month data and with 12-month data.
• Hotel Feasibility Studies. Over 60 hotel feasibility studies are developed annually, far more than by any other consultancy. Many of Texas lenders insist on a Source study because of the proprietary methodology and high level of accurate prediction.
• The Hotel Brand Report newsletter is published quarterly. It is the only industry source that tracks how each major chain name is performing. We also track product and price segments. Readers learn which brands and segments are winning!
• Appraisers Packages. Five and ten year market and property histories give a comprehensive view, by selected geography and for individual hotels. Property trends and outlooks become very clear, as do resulting appraisals.
• Litigation Support. Almost any question can be analyzed and proved with the powerful Source database.